Sunday, November 23, 2008

About Shades of Yellow

Shades of Yellow (SOY) is a Brand Communications agency focused on 2 things. Creativity and Results. New ideas, independent thinking, a refreshing attitude and acute accountability is what we offer our clients. We offer brand solutions that evolve from real insights. We contrive, create and communicate brands. Our complete range of brand communication expertise allows us to conceive and deploy multi-channel value added solutions and strategies for our clients. We are all about listening, understanding, imagining and creating. We are all about implementing and executing. Your one stop partner for all the marketing, advertising and creative needs of your brand. That is Us.

Good communication is as stimulating as black coffee, and just as hard to sleep after! This is our simple philosophy. If the brand is not making you sit back and take notice, the communication just ain’t good enough. There’s only one thing that makes communication effective and that is intelligent thinking. Marketing is not rocket science. There are 3 uncomplicated rules we live by:
1. Analyze
2. Understand
3. Focus
The rest just follows. We work with our clients to develop a coherent strategy and a precise brief that will inspire engaging and motivating creative solutions. We know your success is our success and no job is too small for us.

Where there’s a demand there’s a product!
Where the demand is not enough
there has to be outstanding communication.
Simple philosophy, substantial results.
Driven by effectiveness,
we always look to deliver work
that’s developed and created with
effectiveness firmly in mind.
We do what we believe in and
we believe in what we do.