<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-4298653224420972450</id><updated>2011-04-21T19:41:25.901-07:00</updated><category term='About Us'/><title type='text'>Shades of Yellow</title><subtitle type='html'>An agency that loves comparing apples and oranges over coffee.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://soycommunications.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4298653224420972450/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://soycommunications.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>SOY Communications</name><uri>http://www.blogger.com/profile/15956267479412996676</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://1.bp.blogspot.com/_rExnO6hK_qo/SSpFfgVmQPI/AAAAAAAAABc/dVUm9GuO2Mc/S220/SOY.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>1</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-4298653224420972450.post-7113214951536231416</id><published>2008-11-23T22:08:00.000-08:00</published><updated>2008-11-23T22:19:38.028-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='About Us'/><title type='text'>About Shades of Yellow</title><content type='html'>&lt;span style="color: rgb(102, 102, 102);font-size:100%;" &gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;Shades of Yellow (SOY) is a &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;Brand Communications agency&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt; focused on 2 things. &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;Creativity&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt; and &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;Results.&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt; New &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;ideas,&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt; independent thinking, a refreshing &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;attitude&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt; and acute &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;accountability&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt; is what we offer our clients. We offer &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;brand solutions&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt; that evolve from &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;real insights.&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt; We contrive, create and communicate brands. Our &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;complete range &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;of brand communication expertise allows us to conceive and deploy &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;multi-channel&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt; value added &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;solutions&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt; and &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;strategies&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt; for our clients. We are all about &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;listening,&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt; understanding, imagining and &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;creating.&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt; We are all about implementing and &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;executing.&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt; Your one stop &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt;partner&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);font-family:georgia;" &gt; for all the marketing, advertising and creative needs of your brand. &lt;/span&gt;&lt;span style="color: rgb(231, 120, 23);font-family:georgia;" &gt;&lt;span style="color: rgb(51, 51, 51);"&gt;That is Us.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;         &lt;div   style="text-align: justify;font-family:georgia;font-size:102%;"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="color: rgb(51, 51, 51);"&gt;Good communication is as&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt; stimulating&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt; as black coffee, and just as hard to sleep after! This is our  &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt;simple&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt; philosophy. If the &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt;brand&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt; is not making you sit back and take notice, the communication just ain’t good enough. There’s only one thing that makes communication &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt;effective &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt;and that is &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt;intelligent thinking.&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt; Marketing is not rocket science. There are 3 uncomplicated  rules we live by: &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt;&lt;br /&gt;&lt;span style="color: rgb(255, 102, 0);"&gt;1. Analyze&lt;/span&gt;&lt;br /&gt;&lt;span style="color: rgb(255, 102, 0);"&gt;2. Understand&lt;/span&gt;&lt;br /&gt;&lt;span style="color: rgb(255, 102, 0);"&gt;3. Focus&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt; The rest just follows. We work with our clients to develop a &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt;coherent strategy &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt; and a &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt;precise brief&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt; that will inspire engaging&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt; and motivating &lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt;creative solutions.&lt;/span&gt;&lt;span style="color: rgb(51, 51, 51);"&gt; We know your success is our success and no job is too small for us.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;         &lt;div   style="text-align: left; color: rgb(51, 102, 255); font-weight: bold;font-family:georgia;font-size:12px;"&gt;&lt;span style="font-size:100%;"&gt;Where there’s a demand there’s a product!&lt;br /&gt;Where the demand is not enough&lt;br /&gt;there has to be outstanding communication.&lt;br /&gt;Simple philosophy, substantial results.&lt;br /&gt;Driven by effectiveness,&lt;br /&gt;we always look to deliver work&lt;br /&gt;that’s developed and created with&lt;br /&gt;effectiveness firmly in mind.&lt;br /&gt;We do what we believe in and&lt;br /&gt;we believe in what we do.&lt;/span&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4298653224420972450-7113214951536231416?l=soycommunications.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://soycommunications.blogspot.com/feeds/7113214951536231416/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=4298653224420972450&amp;postID=7113214951536231416' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4298653224420972450/posts/default/7113214951536231416'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4298653224420972450/posts/default/7113214951536231416'/><link rel='alternate' type='text/html' href='http://soycommunications.blogspot.com/2008/11/about-shades-of-yellow.html' title='About Shades of Yellow'/><author><name>SOY Communications</name><uri>http://www.blogger.com/profile/15956267479412996676</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://1.bp.blogspot.com/_rExnO6hK_qo/SSpFfgVmQPI/AAAAAAAAABc/dVUm9GuO2Mc/S220/SOY.jpg'/></author><thr:total>0</thr:total></entry></feed>
